Musings of a Manchester Drupal guy

Drupal, Open Source, Analytics, Social Media.

Saturday, May 19, 2012

Manchester City Twitter Fail


Normally I cite MCFC as leading the way in digital. I love their site, particularly the fan map and user generated content.

However, the Twitter Hashtag on the side of the celebrations bus last week was #together. So, whats the problem? Unfortunately any tweet which contains "together" also returned upon searching the Hashtag so completely negating the point, diluting the MCFC celebration tweets with irrelevant messages.

Lesson is, if you plan to hang a campaign off a Twitter Hashtag, make sure it is unique. #citytogether #mcfctogether would have worked.

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Thursday, May 17, 2012

#Sascon Speakers 2012 Excel Sheet - urls and Twitter accounts

sascon-speakers-2012.xlsx Download this file

SASCON attracts the very best talent the UK has in search marketing and social media. This Excel Sheet listing all the speakers at SASCON 2012 is a very useful source of who to follow on Twitter plus urls of each agency / individual.

Thanks to Dan Barker for Tweeting the file

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Tuesday, May 08, 2012

Making your HTML code work as a marketing department

I've just been listening to an excellent presentation about "International NGOs Leveraging Drupal for Social Change". One of issues raised was how difficult it was for people to establish who site creators are.

Providing a way for site visitors to reach you ensures that potential clients and other business opportunities are not missed. Ideally every site you build should be a lead for future work. It is so easy, we should all be doing it.

There are at least 2 ways to add information to every page which provides attribution to the site author.

DC.creator meta tag

The creator meta tag can contain your company url or perhaps a link to a case study in your portfolio.

<meta name='DC.creator' content='{author}' /> 

Humans.txt initiative

Whilst the DC.creator tag allows linkage back to your web site, it would be nice to present more information to interested parties. Detailed contact information, list of credits if multiple developers or indeed agencies contributed to the site. One way to address this challenge is to use Humans.txt. The sample implementation here provides ways of reaching all the members of the team who contributed.

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