Musings of a Manchester Drupal guy

Drupal, Open Source, Analytics, Social Media.

Thursday, June 30, 2011

VW learns that social media can be friend and foe - Pure genius from Greenpeace

VW recently launched a brilliant campaign based around Star Wars, The Dark Side. They have used social media to spread the word on YouTube, but on 28th June 2011 Greenpeace launched a counter campaign with a daring stunt in London. It quickly spread around Twitter, Youtube and into traditional media.


The bright people at Greenpeace have launched a counter campaign using the same branding against VW's emmisions stance. This is pure genius

Posted via email from Web, Social, Analytics, Open Source

Labels: , ,