Does your brand own all its digital assets?

The importance of owning all the digital assets cannot be over stressed. When it comes to brand creation the issue is even more important. There is little sense to invest thousands on a brand name only to discover subsequently that the .com, facebook or twitter account are already in use.

Beyond multiple domain names (including variations, plurals and misspellings) you should also register social media accounts, popular blog engine accounts, business social networks. With such a bewildering array of assets to be aware of it is fortunate there is a tool available to help, Knowem.com.

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