Musings of a Manchester Drupal guy

Drupal, Open Source, Analytics, Social Media.

Wednesday, January 11, 2012

How to create a viral competition on Facebook - the mechanics

The clever people at AppSumo, an iPhone development company, completely get the power of Facebook and how reaching friends can amplify your reach.

This ever so simple competition is beautifully crafted to ensure that entrants encourage their friends to enter, be that on Facebook, Twitter or LinkedIn. By making social sharing a requirement to enter they ensure the competition goes viral. You do of course have to ensure you offer a fabulous prize too.

Already they have approaching 700 entrants via Facebook and a similar number on Twitter. It seems they are getting new entrants every 3 -4 minutes. Clever huh?

Would you like to have a competition like this? Why not contact Livelink New Media and we can do just that for you.

Posted via email from Web, Social, Analytics, Open Source

Labels: ,