Tweeting once is a waste - reaching your audience

The chances of a Tweet being missed is high. As Twitter goes mainstream its inevitable people will follow more people. You can never be sure when your audience is online. If you appeal to a global audience this becomes particularly relevant.

The solution is to repeat your tweets 3 times distributing timings through the day. The times will vary depending on the habits and global distribution of your audience.

A great way to do this is using scheduled tweets in Hootsuite or Tweetdeck.

@guykawasaki uses this technique to great effect, by tweeting every 8 hours he reaches 3 global audiences without annoying people with repeated tweets because they are in bed.

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